Scott Smigler

name Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts in 1997. Exclusive Concepts provides integrated online marketing strategies, Internet brand consulting, search engine marketing campaigns and results-oriented web sites for hundreds of clients that range in size from small ecommerce firms to public companies.

Search Engines

How to Get Links: A Comprehensive Strategy for Beginners

31st January 2006
If you've spent time researching ways to optimize your website to improve your search engine rankings, you've no doubt been introduced to the concept of link building. It's one of the most effective ways to improve your rankings. The challenge is that all... Read >
Search Engines

Short Analysis of the Google Sandbox Theory

20th December 2005
When all is said and done, I think it is appropriate to reference the Google Sandbox as an effect and a situation, rather than an explicit penalty enacted by Google. I think there are two forces at play: 1) Google doesn't want brand new (unproven) w... Read >
E-Marketing

The Business Case for SEO

14th June 2005
It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-... Read >